Jefe is an American Rapper/Singer from both The Gritty Streets of Harlem, to the low down Dirty South Town of
People wonder about his demeanor, because they don’t understand growing up in streets so cold..that your own father can rob your mother of her jewelry just to go and get high. Subsequently growing up in the midst of some of Spanish Harlem’s most deadliest syndicates, because your Mom ain’t ever having that again.. So now she’s a made woman in the hood. That’s when you get to know, and understand Jefe’…
Street tough, because he grew up knowing it can happen, without warning, at any time on the streets of Harlem,
down to the dirty South Trap Houses of Knoxville, Tennessee. The place he later was moved to, to escape the same sad street stories that ended with death, or jail..
Jefe embodies a bold new entrepreneurial energy, taking his HTMG Brand across the country, for a cult like street following with his Clothing Apparel. Hill Top Music Group, representing the sounds of Lexington Housing Projects, located on top of largest hills on the East Side of Manhattan, NYC, overlooking the vast village of Projects that produced legends both critically acclaimed, and tragic.
Here To Make Greatness, where the brand has evolved, making a mission statement of triumph.
A changed focus, and a more global view. Global goals.. Jefe’s work ethic is incredible with him dropping 3 mixtapes in 2016 alone, available on datpiff.com, or even soundcloud.com.. All in effort to bring more attention to his HTMG Brand, linking up with his crew HTMG Souf, the southern expansion of his multi media, and fashion ambitions.
Not many artist come ready equipped with a package of respected merchandise, doing it all on his own hustle, from
his own vision. He’s not looking for a deal. He is a deal. Looking to network with other entities on the same level
or above to maximize the vision of Jefe, the artist, and HTMG the brand recognized across the entire universe.